Back in 1984, Italian fashion designer Giorgio Armani launched a new fragrance for men, conceived as on olfactory journey through a timeless concept of Italian style, made of freshness, mixed with intriguing spicy essences and woodsy accords. In 2013 the designer’s eponymous label revisits this famous scent, working on the essential packaging, but keeping unaltered the classic and timeless olfactory notes. Providing an updated bottle, that follows the almost architectural shape of the original one, revisited with metallic details, Eau pour Homme is a scent that embodies the manly elegance of the Armani man, and for this reason is the designer himself who fronts the advertising campaign, posing for a contemplative black & white close-up.