June 7th marks the day for the opening of Karl Lagerfeld’s second store for his eponymous label in Le Marais, Paris. The store’s design embraces a futuristic and minimalist aesthetic, incorporating digital technology into the interior decor that will serve as the backdrop for the collection that is both sleek and luxurious. The store hopes to serve as a portal into Karl’s world, presenting ready to wear, accessories, gifts, and even photography books, in addition to engaging the new consumer with videos, online interaction, and even offering a chance to communicate with Karl himself for a cutting edge retail experience.