In conjunction with the beginning of the third edition of London Collections: Men, Italian luxury label Dolce & Gabbana will celebrate the opening of its new tailoring boutique in the city of London. The new store, on the prestigious New Bond Street, is a tribute to traditional British tailoring tradition, mixed with the brand’s Italian sense of style. These different aesthetics will find their natural home in the new store, which is described as manly and unique.

To complete a traditional tailoring experience, the new space also hosts a traditional barber shop, which represents the final touch of a made-to-measure Dolce & Gabbana style. To celebrate the new opening, the brand will organize an open air fashion show in Mayfair, where 46 British models, all represented by Select, will display Dolce & Gabbana’s spring/summer 2014 tailoring collection.