Come September when New York Fashion Week is set to take place, American fashion label Tommy Hilfiger has announced that its menswear show, which had traditionally taken place during the predominantly womenswear showcase event, will be cancelled.

"We've made a strategic decision to focus our attention during New York Fashion Week on our women's business," said Avery Baker, Tommy Hilfiger Group chief marketing officer. "Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men's collections through channels that speak directly to consumers."