CuteCircuit by founders Rosella and Getz, have taken headlines of recent times, creates bespoke haute couture and special-project fashion featuring small full-colour LEDs, or light-emitting diodes. Creating "wearable technology that helps us connect with others and express ourselves through digital fashion," the London-based desgin company embeds each LED circuit between layers of silk or micro-fibre in dresses, powered by slim batteries charged via USB ports and controlled via phone applications.
The brand also offers a more accessible ready-to-wear collection of machine-washable LED-decorated T-shirts, dresses, skirts and leggings with sensor technology, which it launched in 2010.
Prices start at around £5,000 (S$9,722) for a haute couture dress and at around £130 for a ready-to-wear T-shirt. Items are manufactured in Italy and Britain and sold mainly through the company's website at http://www.cutecircuit.com.
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