Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, the Premiere fragrance by Gucci is an invitation to embrace one’s own red carpet moment. The new fragrance takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival, created then for the world’s most captivating Hollywood stars: Salma Hayek, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale, Camilla Belle, Hilary Swank, Berenice Bejo and Li Bing Bing.

The campaign for Gucci Première in which Blake Lively stars is a celebration of the iconic women of the golden age of Hollywood - strong, accomplished, glamorous and always ahead of their time.

http://www.youtube.com/watch?v=kdRTdHYx_2o

The print and TV campaign were both shot in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the city.