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Moschino Fall/Winter 2014 | Milan Fashion Week
By Men's Journal Online 
| 21 February 2014
| 21 February 2014
On Thursday evening in Milan, American designer Jeremy Scott showed his first full collection for Italian house Moschino — and what a divisive one it was. The drama, in fact, started before the (much delayed) show even began: Singer Katy Perry, who arrived 55 minutes late after the official start time, was booed by the audience as she made her entrance.
And then there were the looks. Scott borrowed heavily from American mass market culture, sending down dresses and robe coats in McDonald’s tangy red and yellow colors, upon which were printed double gold arches and the label “Moschino.” A Chanel-style jacket was made vulgar with a cow print dress and a chain bag was fashioned in the shape of a styrofoam-like drink cup, again inscribed with double golden arches and the Italian label’s logo. Then there were duffle bags, boots, sweaters, pants and coats printed with the face of SpongeBob SquarePants; a Budweiser cape worn with fluffy red heels; gowns made of giant candy wrappers; and finally, a “wedding dress” upon which a nutrition label was largely printed.
At the end, Scott appeared on the runway in a large white T-shirt that read, “I don’t speak Italian but I do speak Moschino.”
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