American musician, producer and mentor Will.i.am is the latest celebrity to venture into the world of fashion. Known for his individual style and love of technology Will has decided to launch an eyewear brand in Autumn 2014.“I see a gap in the world of eyewear and this is my instalment of what I feel is missing. I want this to be an honest brand – it’s about dedication and passion.” - will.i.am

ill.i Optics is the result of a longterm collaboration with designer George Gorrow and will include sunglasses and opticals for men and women. The range, launching in September, is inspired by Will.i.am’s early career and 1980′s eyewear trends. Watch the teaser campaign: