This summer, Macy’s kicks off its second annual American Icons campaign. Celebrating the heritage, landscape, traditions and people of America, the campaign includes special products from labels such as Calvin Klein. A portion of proceeds will benefit Give Back. Get Back. – Got Your 6. Got Your 6 benefits military veterans and their families. Showcasing its selection from Calvin Klein White Label, the new American Icons campaign features 11-time Olympic medalist swimmer Ryan Lochte joined by model Ireland Baldwin.