3 fashion installations located within The Shoppes at Marina Bay Sands titled "Fashion Elite", "Fashion Boulevard" and "Fashion Flows" respectively, were unveiled to the media on 16 March 2011 at the 2nd press conference by Men's Fashion Week 2011 in Singapore.
Participating brands include a. testoni, A|X Armani Exchange, BALLY, Alfred Dunhill, Bread & Butter, HUGO BOSS, Burberry, Brooks Brothers, CANALI, Emporio Armani. GUESS, RAOUL, FENDI, Paul & Joe, Shanghai Tang, Hermès, The Society of Black Sheep, Salvatore Ferragamo, Zadig & Voltaire.
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