Recently acquired by CHANEL, with its upcoming Fall/Winter 2014/2015 campaign already photographed by CHANEL creative director Karl Lagerfeld himself starring 25-year-old actress Lily Collins, the Scottish cashmere label has opened its first store in Paris, adding to its stockage at luxury retailers around the world including Neiman Marcus, Harrods and Colette.

Ahead of the unveiling, Barrie has laid the gauntlet in the niche knitwear marketing, coming up with 20 new edgy designs for its upcoming fall season.