After making a star appearance as guest of honour alongside BVLGARI CEO Jean-Christophe Babin at the launch of the Italian luxury label's LVCEA timepiece and the celebration of its 130th anniversary in Beijing, actress Shu Qi has been unveiled as the face for the jewellery watch's ad campaign for 2014.

“I love Bulgari creations, and I am deeply fascinated by how the brand is able to incorporate Jewelry design into their timepieces... To me, a beautiful timepiece can always brighten the best of times for women.” said Shu Qi.

Dressing the crown of every LVCEA creation sits a lucent gemstone, which serves as an iconic feature of the collection and a reminder of the spiritual beauty of the BVLGARI woman. LVCEA’s case encircles the passage of time, drawing an unending connection between past and present, while its bracelet is inspired by BVLGARI’s iconic Serpenti collection.