UNICEF Goodwill Ambassador David Beckham is seen in a new campaign image for UNICEF UK, holding up his hand as he steps in front of shadows of children who cannot fend for themselves, raising awareness of the importance to protect children from violence, disease, hunger and the chaos of war and disaster.

Speaking about the new campaign, Beckham added "If you saw a child in danger, any child you would instantly step up and protect that child from whatever threat they were facing. Millions of children around the world are facing dangers every day - violence, disease and disasters. We need to grab this opportunity to step up and protect them now."