Jourdan Dunn​ and Kendall Jenner​ pose alongside Balmain​ designer Olivier Rousteing​ at the 2015 Billboard Music Awards​ in Las Vegas, dressed in sneak peeks of the new Balmain for H&M collection that launches on November 5, 2015.

For the fast-fashion retailer hailing from Sweden, these designer collaboration series is now in its 11th year. Rousteing follows in the footsteps of a long line of high-profile collaborators, from Karl Lagerfeld in 2004 to Alexander Wang in 2014. His collection for H&M will include women’s and men’s clothes, shoes, and accessories.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” stated Rousteing.