The supreme luxury in skincare, LA MER, celebrated 50 years of innovation & craftsmanship with an event held at Siren Studios in Los Angeles, California and attended by celebrities including Gwyneth Paltrow, Kate Hudson, Nicole Ritchie, and more. Find out more here.

"I remember the first time I used it," recalled Kate Hudson when interviewed on the red carpet. "I grew up in Colorado, which is a very dry climate. And La Mer’s a really rich cream. I remember my mom, she purchased it for me one Christmas, realizing that my skin was starting to change and mature, getting very dry. Talk about a change from what I’d normally been putting on my face! So that was my first skincare product."

"(Hudson, Richie and Paltrow) love our product; they use our product," noted Estee Lauder Companies Inc. group president John Demsey of his celebrity endorsers, as well as taking the opportunity to express excitement about the launch of a new luxe-tier Genaissance serum made with crystals, sea kelp and miracle broth. "To start from one product and to become the leading skincare luxury brand in the world, it’s an amazing story," he said.