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Burberry celebrates British Music, Technology and Fashion in Beijing
By SENATUS Editor 
| 15 April 2011
| 15 April 2011
Using groundbreaking virtual image technology to create a fully immersive brand experience, the event was the ultimate showcase of Burberry capturing all facets of the brand from music, heritage, weather, innovation, fashion and technology using holograms, projections and animation with real models and musicians.
The event, which took place earlier this evening on a 2000sqm sound stage at the Beijing Television Centre, was attended by over 1000 guests including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu.
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