Colombian striker James Rodriguez of Real Madrid is one of six footballers who have joined up with BOSS PARFUMS in its latest campaign for the new BOSS BOTTLED Unlimited fragrance for men. Entitled ''Success isn't born. It's made' the fourth iteration of BOSS' biannual soccer campaign captures the unique qualities required to succeed in the game of life.

Rodriguez broke on the scene and gained worldwide fame with his outstanding performance at the FIFA World Cup 2014 in Brazil, where he won the Golden Boot as the top goalscorer and was selected on the Cup's All Star Team. He currently captains the national team.

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Inspired by the BOSS man's inimitable drive and ambition to define his own achievements, the new BOSS fragrance ambassadors are the perfect personification of success through the powerful culmination of hard work, self-belief, and determination to pursue dreams, staying focused and overcoming challenges.