Alberta Ferretti Limited Edition, a demi-couture line of the Italian brand best known for its ultra-feminine and romantic cocktail dresses and gowns, is set to showcase during Haute Couture Week in Paris come July.

"The decision to present Alberta Ferretti Limited Edition for the first time during the days of haute couture is a natural evolution of the collection," said the designer. "The collection reflects my desire to create ever more exclusive, detailed designs, to meet the needs of my most discerning customers."

The label's runway presentation is scheduled on 3 July at its headquarters in Paris, taking place before Atelier Versace's later timeslot. It joins Vetements, J. Mendel, Yuima Nakazato, Francesco Scognamiglio and Iris Van Herpen as guest members for this edition.