Jared Leto stars in the new Gucci campaign for #GucciGuilty set in Venice, a city that in the past allowed its people to transgress society's norms, its liberated aura still circling its streets today.
Breaking the norms of traditional male and female fragrance ingredients, Gucci Guilty for Her features notes of geranium — usually found in men's scents, amber and lilac flower, Gucci Guilty for Him, orange blossom — a floral ingredient often blended into women's scents, lavender and patchouli. #GuiltyNotGuilty
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