H&M has revealed the launch of its collaboration with Richard Quinn, the winner of the sixth edition of the H&M Design Award last November. The 26-year-old British designer, who graduated from Central St Martins, will have his collection with H&M go on sale from 5 October 5 online and at the H&M flagship store in London.

Iconic 20th-century cuts and silhouettes, tapestry motifs and traditional imagery of the 1950s and 1960s that won Richard Quinn the 2017 H&M Design Award are all firmly at the heart of this first collection created in collaboration with the Swedish retail giant.

With its strong motifs and head-to-toe prints, the collection features a strapless ball gown in a multicolored floral print, built up with a corset, tulle and a balloon hem. This is joined by a voluminous metallic flower printed coat, an oversized trench coat with 1980s power shoulders and over-the-knee stiletto sock boots.

"Throughout this whole experience, I’ve been encouraged by H&M to really hold true to my aesthetic and not water it down. I wanted to create intelligent pieces that people would want to wear – and I think we’ve done that," said Richard Quinn.