FENDACE - Versace by Fendi, Fendi by Versace | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

FENDACE - Versace by Fendi, Fendi by Versace
By SENATUS Magazine | 17 May 2022

Fendace is a unique moment in fashion. It’s an exchange of roles and brand codes rather than a collaboration, with designers Kim Jones and Silvia Venturini Fendi bringing their perspective to Versace, and Donatella Versace recasting Fendi through her vision. In-keeping with this sense of creative freedom and the impulsive fashion show that first announced the coming together of Fendi and Versace last September, the Fendace advertising campaign shot by iconic photographer Steven Meisel captures a sense of fabulous fun and go-for-it flair together with dedicated videos from renowned filmmaker, Alec Maxwell.

Presented across two celebratory campaign videos, each sees a glamorous cast of supermodels—Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang—entering the Fendace nightclub to let loose in their fabulously Fendace outfits—as long as they get past the fearsome bouncers on the door: none other than Naomi Campbell and Kristen McMenamy. Looks truly demonstrate the collection’s shared vision, as the Very Versace concept of more-is-more dressing comes together with Fendi’s considered approach to accessorizing and craftsmanship. Print and color is loud and emotive, and fun logoism is fully embraced. Embellishments gleam across gem-studded accessories and jewelry which combine Fendi and Versace brand codes. Styles like the Fendace Peekaboo and Baguette—that combines the iconic Fendi bags silhouettes with Versace codes—and the Fendace La Medusa handbag—where the Fendi FF logo meets Versace’s Medusa—are a clear statement of the collection’s intent to create unique designs with respect for each fashion house at the core.

The collection launches May 12 through a series of global pop-ups and events which encapsulate the decadence of the Fendace experience. These locations are the only stores to offer the full collection, while the collection is divided through Fendi and Versace online and retail boutiques; with Fendi presenting the VERSACE BY FENDI collection, and FENDI BY VERSACE available at Versace boutiques and the brand’s online store. A capsule of joint Fendace branded looks is available from both fashion houses.

42 Photos | View Photos

Watches & Jewelry

New pink iteration of TAG Heuer Monaco Chronograph for the Las Vegas Grand Prix 2024

Watches & Jewelry

Glashütte Original presents the PanoLunarInverse

Fashion & Style

Hermés pop-up in Ho Chi Minh

Fashion & Style

Louis Vuitton temporary store at 57th street in New York City is the largest Louis Vuitton space in the United States

Fashion & Style

Louis Vuitton at 57th street in New York City

Fashion & Style

Schiaperelli Spring-Summer 2025 at Paris Fashion Week

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.