TAG Heuer has unveiled actor Jacob Elordi as its newest brand ambassador. Unafraid to take risks, Jacob is an actor who plays by his own rules and perfectly embodies the brand's iconic Monaco timepiece's spirit with his bold and daring confidence.

The star of HBO’s acclaimed smash hit Euphoria, Elordi is one of the stand-out talents of his generation.

Most people are still figuring things out when they’re in their early twenties. But actor Jacob Elordi is an exception. At 24, he has landed the lead role on a show that looks set to define a generation. Euphoria sees Elordi as a seemingly typical, popular high-school star quarterback but his performance, and the show’s depiction of adolescence, is anything but ordinary. The show is breaking boundaries and has been nominated for a BAFTA and a Golden Globe.