In celebration of its 90th anniversary, Lacoste is launching the new "Impossible Encounters" brand campaign, around 8 of its compelling contemporary communities, through their passion, individuality, and style.

The campaign bridges pairs between these communities, each shot in their own meaningful locations and contexts, to highlight both their differences and their unexpected similarities — finding unique symmetry in their favorite meet-up spots, surprising parallels in clothing color palettes and striking contrast between their minimalist/maximalist spirits.