Lacoste has opened the doors of its new flagship, located on the emblematic Regent Street, in the heart of London.

In line with the company's mission to connect cultures through experiences, the store, now the brand’s largest in the UK, becomes a meeting place where everyone's personalities and styles will resonate individually or collectively.

"We are proud to open this new flagship on Regent Street, located in one of the most vibrant and cosmopolitan cities in the world, in the heart of London. For us, this opening is a strong signal to our international aficionados. As we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations. In the same spirit, we are also planning to open a new space in New York in 2024 and in Asia.” Catherine SPINDLER, Deputy CEO of Lacoste