Barbara Palvin stars in "A Life in a Day" campaign for Longines CONQUEST collection | SENATUS

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Barbara Palvin stars in "A Life in a Day" campaign for Longines CONQUEST collection
By SENATUS Editor | 17 July 2024

Longines is expanding its CONQUEST collection with new models that combine sporty elegance with robustness for everyday use.

Available in a range of sizes, colours and materials, these timepieces effortlessly adapt to any occasion. To experience the magic of the now, the new CONQUEST are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of non-magnetic material. Longines Ambassador of Elegance Barbara Palvin embodies the elegance and versatility of the CONQUEST line in a dynamic new campaign being launched this summer, entitled “A Life in a Day”.

Unveiled in 2023, the new generation of Conquest watches is being extended this year to mark the 70th anniversary of the collection, with exclusive new models for women and men. The new timepieces come in a wide choice of colours, materials and sizes: 30 mm, 34 mm and 38 mm for the three-hand versions and 42 mm for the chronographs.

The new 2024 models come in a stainless steel or bi-material case with alternating polished and satin-finished surfaces, water-resistant up to 10 bar (100 m) and with a transparent screw-on case back. All these timepieces are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of non-magnetic material. The result is a resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten.

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