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Tommy Hilfiger Chinese New Year ad campaign #YearoftheSnake
By SENATUS Editor 
| 28 January 2025
| 28 January 2025
Blackpink's Jisoo and Tommy Hilfiger greet the new year with a lively and entertaining digital campaign captured by photographer Peter Ash Lee.
The K-pop artist embraces a retro aesthetic while celebrating fresh starts in the images. At an all-night arcade in New York City atmospherically lighted by neon lights and the glow of video-game cabinets, she tries her luck at a claw machine – and wins.
3 Photos
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