With a new capsule and campaign that capitalize on the snake's striking visual presence and the aesthetic customs of the lunar new year, Birkenstock 1774 ushers in the Year of the Snake.

Three of Birkentsock's iconic models—Arizona, Florida, and Tokio—have been reimagined for the current collection. High-end Italian leather with python embossing throughout has been used to reimagine Arizona and Florida. The soft suede and python-embossed leather accents on the Tokio model, which is lined with soft nappa leather, provide a dramatic contrast. Each pair is further accentuated by unique 1774 buckles that come in gold or silver finishes, which complement the snake's vivid patterns in beige and red hues.

The straightforward yet exquisitely detailed portraiture, which is captured in both color and black and white, highlights the capule's capacity to move between many periods of individual style while retaining its own aesthetic impact. The styling, which focuses on the color scheme of red, black, and white, includes everything from adorable monochromatic sets to lively winter party costumes to understated everyday elegance.

The campaign is a targeted display of Birkenstock 1774's skillfully designed interpretation of the Year of the Snake, striking a balance between intimacy, comfort, and strength.