Alaïa’s Spring 2025 campaign is a breathtaking celebration of form, fluidity, and elegance, captured by photographer Tyrone Lebon and featuring the iconic Daria Werbowy.

Shot in a sun-drenched, otherworldly Miami setting, the campaign encapsulates the essence of architectural purity, a central theme of the collection, which was unveiled at the Guggenheim.

The collection itself pays homage to the modernist genius of Frank Lloyd Wright, weaving his visionary minimalism with Alaïa’s timeless sensuality. A radical commitment to creative constraint defines the collection’s ethos—eliminating buttons and zippers entirely, the garments flow with a graceful simplicity that speaks volumes.

In just two captivating images, the campaign embodies this pure, unembellished vision. Werbowy’s presence brings the dress to life, an emblem of both architectural precision and seductive ease. Alaïa’s approach to marketing is always refined, but never staid—capturing a rare blend of sophistication and authenticity that transcends the realm of luxury. The result is an extraordinary visual harmony that erases the boundary between haute couture and the sensuality of real life.