Hublot has been named the Official Timekeeper of the UEFA Women’s Euro 2025, continuing its legacy as the first luxury Swiss watch brand to forge a connection with the world of football. The Maison promises unparalleled visibility throughout the tournament, with its iconic Big Bang Fourth Official’s Board used to announce substitutions and added time, ensuring every moment is marked with precision.

On the pitch, match-day officials will sport the cutting-edge Hublot Big Bang e Gen3 connected watch, a state-of-the-art smartwatch exclusively crafted for referees and their assistants. Meanwhile, players, coaches, and pundits will don a selection of Hublot’s finest timepieces, including the vibrant, innovative novelties introduced at Watches and Wonders Geneva 2025—commemorating the 20th anniversary of the legendary Big Bang collection.

To elevate the partnership, Hublot proudly announces Ada Hegerberg and Aitana Bonmatí as Friends of the Brand, two of the most celebrated figures in women’s football. This collaboration marks a new chapter in the sport’s evolution, where every second is captured with the elegance and precision that only Hublot can offer.