In a move that underscores its dual commitment to heritage and innovation, Loewe has announced the appointment of two celebrated actresses—Hong Kong screen icon Kara Wai and rising Chinese star Chen Duling—as its newest brand ambassadors.

Kara Wai, a legend of Asian cinema, has captivated audiences for over four decades with roles that traverse eras and genres. From her breakthrough in My Young Auntie to her award-winning performances in Happiness and Love Never Ends, she embodies resilience, artistry, and the timeless allure of reinvention. “The brand’s enduring passion for art and culture has always inspired me,” she shares. “Its dedication to craft and spirit of constant innovation deeply resonate with my own commitment to the film industry over the past forty years”.

Alongside her stands Chen Duling, a new generation talent whose luminous presence on screen has marked her as one to watch. From her debut in The Left Ear to leading roles in acclaimed series like Till the End of the Moon and The Glory, she has become synonymous with versatility and fresh elegance. “Loewe continues to explore innovation, injecting new vitality while upholding exceptional craft traditions,” she says.

Together, they reflect Loewe’s DNA—confident, refined, and forward-looking. Both women recently graced the opening of Casa Loewe Shanghai and the Puzzle 10 presentation in Beijing, and this autumn will take their place at the brand’s Spring/Summer 2026 runway show in Paris.

By uniting two extraordinary talents from different generations, Loewe signals a vision of fashion that honors its Spanish heritage while looking firmly to the future—a dialogue between past and present, experience and youth, tradition and daring reinvention.