The timeless allure of the crown: Rolex welcomes a new generation of Testimonees | SENATUS

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The timeless allure of the crown: Rolex welcomes a new generation of Testimonees
By SENATUS Magazine | 21 December 2025

In the rarified air of horology, a Rolex is never merely a watch; it is a testament to an individual’s relentless pursuit of perfection. The Rolex Testimonee program, established nearly a century ago, is an elite circle of visionaries who embody the "Perpetual" philosophy—a commitment to excellence that transcends time and trend. To be named a Testimonee is to join an illustrious lineage of pioneers, from the deep-sea explorers of the 1950s to the cultural icons who define our modern zeitgeist.

This year, the Geneva-based maison expands its family with a 2025 cohort that bridges the worlds of cinematic brilliance, environmental stewardship, and breathtaking athletic prowess. These twelve individuals do not just wear the crown; they represent the pinnacle of human achievement in their respective fields, ensuring that the spirit of Hans Wilsdorf continues to inspire the world.

Leonardo DiCaprio

The Academy Award-winning titan of cinema joins the Rolex family, bringing a legacy of transformative performances and a profound commitment to environmental preservation. His partnership cements a shared vision for a sustainable future through the brand's Perpetual Planet Initiative.

Zendaya

A generational force of nature, Zendaya’s ascent from prodigy to two-time Emmy-winning powerhouse has redefined the modern leading lady. Her effortless elegance and artistic audacity make her the quintessential face for a new era of timeless style.

Kris Tompkins

As a former CEO turned visionary conservationist, Tompkins has dedicated her life to rewilding vast landscapes across South America. Her inclusion honors the brand’s enduring support for those protecting the earth's most fragile ecosystems.

Luke Clanton

The rising star of the fairway has captivated the golfing world with a precision that belies his years. Clanton enters the Rolex fold as the latest torchbearer in the brand's historic, sixty-year relationship with the sport.

Sophie Hinners

The German show jumper has galloped into the spotlight with a series of masterclasses in poise and equestrian skill. Her partnership underscores a deep-rooted affinity for the grace and discipline of the world’s elite jumping circuits.

Henry Bernet

A formidable new presence on the tennis court, Bernet represents the next chapter of Swiss sporting excellence. His joining the ranks follows in the footsteps of legends, embodying the grit and refinement required to reach the pinnacle of the tour.

Lina Ghotmeh

The Lebanese-born architect is celebrated for her "archeology of the future," creating structures that exist in harmony with nature and history. Her appointment highlights the brand's burgeoning influence within the vanguard of global architecture.

Viktor Hovland

The Norwegian powerhouse has already carved his name into history with his relentless drive and charismatic presence on the green. As a Testimonee, he brings a fresh, competitive energy to the maison’s storied golfing heritage.

Camille Rast

The Swiss alpine skier has navigated the world’s most demanding slopes with a technical brilliance that mirrors Rolex’s own mechanical precision. Rast’s addition celebrates the long-standing connection to the heights of mountain sports.

Renaud Capuçon

A violin virtuoso of unparalleled sensitivity, Capuçon has spent decades enchanting the world’s great concert halls. His presence reaffirms the brand’s commitment to the Perpetual Arts Initiative and the preservation of musical mastery.

Mirra Andreeva

The teenage sensation has taken the tennis world by storm, proving that greatness knows no age. Her inclusion signals a keen eye for scouting the legends of tomorrow while they are still writing their first chapters.

Jakub Józef Orliński

The Polish countertenor and breakdancer is a modern-day Renaissance man, breathing electric new life into the baroque repertoire. He joins the family as a symbol of how tradition and innovation can dance together in perfect synchronicity.

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