13 September 2012 -- Lady Gaga attended the launch event for her "Fame" fragrance at the Guggenheim Museum in New York City. Lady Gaga arrived to her event in style in a convertible Rolls Royce wearing a gold crown and black Prabul Gurung dress.

Once inside, the singer continued the spectacle by sleeping inside a giant replica of her perfume bottle. Guests could walk by and touch her while she slept through a small hole. When Gaga awoke nearly an hour later, she got a new tattoo on the back of her shaved head: the image of a winged cherub.