Blake Lively, the face of the original Gucci Première Eau de Parfum reprises her role for the new, softer Eau de Toilette. Again photographed by Mert Alas and Marcus Piggott, Blake brings her own brand of feminine strength and assurance to the scent. Shot by longtime Gucci collaborators Mert & Marcus, Gucci Première's print campaign sets the leading lady against the Los Angeles skyline, poised to step into the spotlight. Dressed in a dazzling couture gown, she is beautiful and elegant.

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