For the upcoming campaign images for the Spring/Summer 2015 season, Alfred Dunhill continues the brand's collaboration with celebrated photographer Annie Leibovitz and Art Director Ronnie Cooke Newhouse of House+Holme.
The visuals follow on from the Fall/Winter 2014/2015 campaign, and focuses on the 'Escape' on the weekend getaway.
The inimitable spirit of the British gentleman comes alive with the Alfred Dunhill man 'at home' amongst friends, portrayed by The Hon. Louis Elliot, Andrew Cooper and Alex Blamire who elegant, discerning, educated, each individually exudes the charming characteristics of the Alfred Dunhill man.
An English country house sets an idyllic scene, light stone and furnishings, softly lit tones and hues reflect Alfred Dunhill Creative Director John Ray's sophisticated eye for this seasons colours; a vibrant palette of British pastoral and coastal shades evocative of long lazy days spent in the country or by the sea.
Alfred Dunhill designs are worn and showcased in a practical way that subtly reveal true character.
"The British have an underlying respect for appropriateness and the presentation of oneself. Yet often they unwittingly get it wrong; those mismatched details or unconventional pairings worn with a devil-may-care attitude strike me as inherently British."
"This notion of insouciance, combined with the freedom that comes with being a visiting guest at a friend’s private residence, intrigued me and informed the overriding message of escape for this spring summer collection" adds John Ray.
