"The man who refuses to be bound by convention resists the ordinary every day in favor of freedom, and finds satisfaction in the unexpected. His fragrance liberates the senses -- fresh, clean, profoundly sensual -- a signature statement of his determination to live an unscripted life."

Bleu de Chanel is described as an unabashedly manly composition, it is a "virile, new, woody aromatic fragrance for today's modern man."

Bleu Eau de Toilette is said to open on an accord of citrus fruits appearing on the airy background of a deep-blue-sea accord. This is followed by a zesty grapefruit and tangy peppermint, pink peppercorn and nutmeg. The citrusy impression is supported further by a note of ginger.  

The fragrance debuts this fall 2010 preceded by a media campaign which will include the short advertisement "Bleu de Chanel" by Scorsese featuring French actor Gaspard Ulliel.

The commercial tells the story of a compelling young actor who rebels against the conformist strictures of a lifestyle imposed upon him by his newfound fame.  He seems to embody the new ideal of perfect happiness in this day and age: to become famous yet live like a regular person.