The Fall 2019 advertising campaign expands the new universe of Bottega Veneta, defined by Creative Director Daniel Lee, shot by photographer Tyrone Lebon in Los Angeles.
A stark sun-bleached concrete basin in Joshua Tree, California with eternal blue sky and broad horizons, warmth and sensuality, set the scene for endless possibilities.
A fast car in pure gold is up-ended, as power is subverted, and these images offer a new vantage on the traditional status of luxury itself.
Post-modern symbols of status, glamour and reflection set off the graphic silhouettes of the Fall 2019 collection; this campaign captures a new vision of a modern, unapologetic luxury. Juxtaposed subversion finds reflection in the clothes.
The inherent codes of elevation, desire and sensual identity, the raw contrast of man versus machine, remains at the core of the images that reference the collection in line, cut, construction.
Bottega Venetta's Fall 2019 campaign is clean, precise, and polished. It invites all to discover a fresh point of view.
"Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status," says Daniel Lee.
