Amidst the architectural splendor of Singapore’s Jewel Changi Airport, a new beacon of oriental luxury has emerged. Chow Tai Fook Jewellery Group has officially unveiled its first new image store in Southeast Asia, a striking retail evolution designed to redefine the global luxury experience for the modern connoisseur.
This is not merely a boutique; it is a curated immersion into nearly a century of trust and innovation. Drenched in the house’s signature "Chow Tai Fook Timeless Red," the store’s facade and scarlet accents cultivate a sophisticated atmosphere that pays elegant homage to the brand's enduring legacy in oriental jewelry artistry. The reimagined space effortlessly marries the house’s classic personality with intricate design details inspired by Chinese culture, creating a sanctuary for the discerning traveler.
A Curated Collision of Eras
Inside, the narrative is one of masterful storytelling. To commemorate this milestone, the boutique serves as the exclusive stage for the debut of new designs from the Chow Tai Fook Palace Museum Collection. A prestigious collaboration with Beijing's Palace Museum, the collection draws inspiration from imperial relics and traditional gold craftsmanship, transforming cultural heritage into collectible, wearable art.
For the collector seeking the truly unique, the location offers Jewel Changi Airport exclusives from the Palace Museum, Wish, and HUÁ collections. These distinct lines offer complementary interpretations of modern Chinese artistry, blending refined Eastern aesthetics with a contemporary sentimentality perfect for the global citizen.
The New Face of Global Luxury
"Jewel Changi Airport is a gateway for the world, and it reflects our desire to introduce a more elevated retail experience to an increasingly discerning group of affluent global customers and travelers," notes Gabriela Ferreira, General Manager, International of Chow Tai Fook Jewellery Group.
As Singapore leads this rollout—with Bangkok and Sydney set to follow—Chow Tai Fook is solidifying its vision to be a trusted lifetime partner for every generation, bridging the gap between historical craftsmanship and the future of luxury design.
The new Chow Tai Fook image store is now open at 01-201, Jewel Changi Airport, daily from 10:00 to 22:00.
