Chanel Spring/Summer 2017 Campaign Recreates the Energy of the Data Center Chanel Runway Show | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Chanel Spring/Summer 2017 Campaign Recreates the Energy of the Data Center Chanel Runway Show

5 March 2017

By Melissa Koh

For the Spring-Summer 2017 Ready-to-Wear collection ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk.

Arizona Muse plays the muse, featuring eclectic styling that includes Bantu knots and cornrows.

Inventive and mischievous, the Spring-Summer 2017 Ready-to-Wear collection campaign recreates the energy of the Data Center Chanel runway show.

Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.

Themed 'Intimate Technology,' the collection was replete with modern details such as touch fasteners instead of buttons, threads resembling electronic cables and rubber and vinyl strips woven into tweed cotton.

The colour palette was an explosion of blue, red, yellow, pink, and purple, propped up by pastels and electric shades.

Fashion & Style

CHANEL 2024/25 Métiers d’art - black and golden glamour

Fashion & Style

CHANEL COCO BEACH 2025 - sun-kissed sophistication, the Parisian way

Fashion & Style

adidas and Mercedes-AMG Petronas F1 team unveil Silver Arrows collection for home race debut

Fashion & Style

Longchamp x Constantin: A Parisian dream lands in Singapore

Fashion & Style

Ralph’s Hamptons arrives in Tokyo

Fashion & Style

Hermès women’s fall-winter 2025 - 2nd chapter unveiled in Shanghai

All Rights Reserved. SENATUS © 2025
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.