Dior Opens Largest Flagship Store in Singapore, 1st Ladies Duplex in South East Asia | SENATUS

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Dior Opens Largest Flagship Store in Singapore, 1st Ladies Duplex in South East Asia

23 February 2016

By Natalie White

Christian Dior has officially re-opened its duplex ladies boutique at ION Orchard, its largest flagship boutique in Singapore measuring over 700 square meters, and the first ladies duplex boutique in South-East Asia.

The newly-minted retail space provides a look inside the unique, creative and luxurious universe of Dior.

Expanded in size and given a complete facelift, the exterior sees a floor-to-ceiling, highly visible transparent glass façade patterned in Dior’s signature ‘Cannage’ alongside beautifully animated windows on both the external street-facing and internal mall façades.

The lighting gives the façades a beautiful transparency and glowing, kinetic effect.

The opulent interior developed by international renowned architect Peter Marino, emulates the design concept of Dior’s legendary boutique on Avenue Montaigne in Paris.

The tone is set by shades of opalescent grey and crisp white.

Classically inspired moldings can be found on walls and ceilings. Luxurious grey zibeline carpets complement the polished limestone floors. The furniture juxtaposes the modern with the classic as Louis XIV chairs are paired with varied upholstered fabric.

The 18th century details blended with modern elements and art pieces to achieve a feminine and glamorous aesthetic, In addition, Dior commissioned several world’s leading contemporary artists to create works of art which are displayed throughout the boutique.

The exclusive VIP salon on the 1st floor comes complete with a fireplace, with its dedicated fitting room, accessible only by a private elevator for a more personalized and intimate experience.

On the 2nd floor is the fine jewelry and timepiece salon with a dedicated entrance, an accessories salon, bags gallery & salon devoted to Dior’s complete range of handbags from Lady Dior to Diorever, as well as a footwear salon.

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