It was 60 years ago in 1956 that Estée Lauder set out to create the world's first luxury skincare collection and with it, set the definition for the modern, aspirational standards of beauty.
Committed, to creating the most luxurious "creme of creams," she would combine the world's most rare and precious ingredients alongside the most powerful scientific advances.
Today, the Estée Lauder Re-Nutriv line has continued on with this mission, tapping on the founder's love of flowers to launch the NEW Re-Nutriv Ultimate Lift Regenerating Youth collection.
With a name that is indeed quite a mouthful, the formula certainly doesn't disappoint.
Two of the world's most precious and exceptional flowers form the cornerstone and foundation of this collection.
The Himalayan Gentian and Brasil Everlasting, both known for their resiliency to thrive in extreme environments have been harnessed for their strengthening and regenerating potencies.
Himalayan Gentian
The Swertia Chirata, Himalayan Gentian, native to the world's tallest mountain range, thrives at extreme altitudes of up to 3,000 meters, in thin atmosphere, exposed to damaging UV exposure, in temperatures as low as 15 degrees celsius.
The survival molecules of this flower, prized for thousands of years in traditional Ayurvedic medicine — an ancient system of natural, plant-based healing — are extracted from hand-selected leaves, in a process non-invasive to the plant itself.
Brasil Everlasting
Next, the Syngongthus Elegant, Brasil Everlasting, is found in the dry and desolate region of Brazil's Serra de Espinhaço. In spite of a very dry winter, poor sandy soil as well as intense UV exposure, the white petals of this flower has continued to flourish.
Nicknamed 'Sempre Viva' (always living), the flowers open and close daily and seasonally as it adjusts to the available humidity and light.
It is this unique chronobiological mechanism that has allowed it to conserve moisture and maintain its life-sustaining functions.
Ionic Water
In the medieval period, women used to collect natural dew to apply to their faces, believing it had mystical and healing properties to rejuvenate skin and beautify complexion.
Science has proven that they were not far off from the truth, discovering that nature's dew does indeed carry an infusion of minerals and nutrients. Inspired by this, the Re-Nutriv scientists have worked over years to create a liquid that mimics the same pure dew found in nature — clearly, "harvesting" dew was not the solution!
This would result in the development of Ionic Water, through a patented process that utilises electrogravitational technology, infusing minerals like calcium, potassium, magnesium, sodium, chlorine, ammonium and sulphate inside. In addition, its exceptional bio-available properties means it is easily and rapidly absorbed deep into the skin.
Floralixir Dew
Together, the extracts of Himalayan Gentian and Brasil Everlasting added to Ionic Water has borne the Floralixir Dew — the key founding ingredient of Re-Nutriv Ultimate Lift Regenerating Youth collection.
At its core, the ability to communicate at a natural cellular level, utilizing both the methods of nutrient rich “dew” as well as the tenacious properties of the two flowers, through in-vitro testing, has proven to help skin increase its natural collagen production and regenerate a more lifted look.
A youthful look, through the remarkable modern alchemy of Estée Lauder Re-Nutriv, is now achievable through the skincare label's ingenious and brilliant creation.
Endlessly regenerate the vital bloom of youth. Today.
Re-Nutriv Ultimate Lift Regenerating Youth Collection
Ultimate Lift Regenerating Youth Crème 50ml at S$450
Ultimate Lift Regenerating Youth Gelée 50ml at S$450
Ultimate Lift Regenerating Youth Serum 30ml at S$450
Ultimate Lift Regenerating Youth Eye Crème 15ml at S$194
More on each product here.
Available at Estée Lauder counters islandwide as well as:
Estée Lauder ION Orchard
2 Orchard Turn, #B2-52 ION Orchard
Singapore 238801
Tel: (65) 6634 7287
www.esteelauder.com.sg
