By Natalie White

The Four Seasons hotel group has upped the ante on its hospitality offering, re-imagining the luxury travel experience with the newest introduction of the Four Seasons Jet, the industry's first fully branded private jet experience.

Branded with the Four Seasons logo on the fuselage and tail, the completely-retrofitted Boeing 757 will feature interiors and exterior design customized by the company's team of design experts, setting the stage for a travel experience like no other.

Beginning in February 2015, the Four Seasons Jet will transport 52 guests on bespoke journeys, offering discerning travellers a distinctly Four Seasons travel experience from the moment they book their trip. Four Seasons in-flight staff, including a dedicated on-board concierge, will coordinate with local Four Seasons concierges in each destination to ensure that the Four Seasons Private Jet Experience is nothing short of extraordinary.

"Taking our legendary service to the skies is a natural extension of what we've been doing in our hotels for more than 50 years," says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts.

"The Four Seasons Jet showcases the unforgettable people and experiences that make Four Seasons unique."

An ambition to reimagine the future of luxury hospitality is what first inspired the company to create private jet journeys that focused exclusively on stays at Four Seasons properties worldwide in 2012.

Now, with the debut of a fully branded Four Seasons Jet, guests can look forward to individually handcrafted leather flatbed seats, globally inspired cuisine and signature Four Seasons service – on board and on the ground. Global in-flight Wi-Fi keeps guests and staff connected, so that spa treatments, tee times, private excursions and more can be arranged "on the fly" to augment each thoughtfully planned itinerary.

Travellers will also have access to exclusive experiences available only to Four Seasons Jet passengers. Reservations aboard the new Four Seasons Jet are currently open for the following trips:

#spring_2015&ep_mid=114793452&ep_rid=3951010061">Around the World, February 2015 – Beginning in Los Angeles and concluding with a celebratory dinner in London, this 24-day, 9-destination journey explores dynamic cities, exotic islands, architectural wonders and awe-inspiring natural environments. Highlighted by an only-by-private-jet stop at the Taj Mahal, all accommodations will be at Four Seasons hotels and resorts.

#backstage_with_the_arts">Backstage with the Arts, April 2015 – In the company of like-minded travellers who share a passion for the arts, guests will visit six cities and spend 16 indulgent days filled with backstage visits to Europe's most stunning museums, outstanding performances at Teatro alla Scala in Milan and the Estates Theatre in Prague, exquisite dinners and a private gala in the Pavlovsk Palace outside St. Petersburg.

#fall_2015">Around the World, August 2015 – Epic is the word to describe this globe-circling expedition through nine destinations, including stays in three of the newest Four Seasons hotels, plus the brand's very first safari lodge in the Serengeti. From the Forbidden City in Beijing to the medina in Marrakech, the pristine waters of the Maldives to the excitement of the world's largest fish market in Tokyo and a final, glittering dinner in New York, it will be 24 days no one will ever forget.

Each journey includes air travel and ground transportation, planned excursions, all meals throughout the trip and luxurious accommodations exclusively at Four Seasons.

The Four Seasons Jet, including accompanying staff and crew, may also be privately chartered.

For more information, go to //fourseasons.com/jet