The world of fine jewelry is welcoming a tactile revolution as Chanel introduces new supple designs to its iconic Coco Crush collection. These latest creations feature an articulated construction that mimics the fluid movement of a high-end watch bracelet, offering a ribbon-like flexibility that serves as a second-skin.
This evolution includes flexible chokers and necklaces with sliding clasps, as well as articulated cuffs and transformable earrings that reimagine the house's signature quilted motif. Each cross-shaped pattern is designed to open slightly as it wraps around the body, honoring Gabrielle Chanel’s 1920s philosophy of prioritizing comfort and ease.
The house has officially named Gracie Abrams as the latest muse for its celebrated Coco Crush collection. The Grammy-nominated singer-songwriter, who already serves as a House Ambassador, is set to bring her signature blend of natural assurance and distinctive attitude to the upcoming campaign.
Since her 2019 debut, Abrams has rapidly ascended as a defining voice of her generation, beginning with the intimate style of her early EPs, Minor and This Is What It Feels Like.
Her rise to the top of the pop landscape was further solidified by the release of her debut album, Good Riddance, which earned her a prestigious Best New Artist nomination at the 66th Annual Grammy Awards.
Most recently, her sophomore project, The Secret of Us, delivered the viral hit "That's So True," marking her highest-charting success to date. Abrams' authentic spirit perfectly aligns with the enduring elegance of the fine jewelry line. Fashion enthusiasts and fans alike can look forward to the full reveal of the new campaign on 13 January.
