By Kien Lee

Oe year ago, Hublot launched the Square Bang Unico, a new square-shaped watch design inspired by the iconic Big Bang, adding it to the current tonneau (barrel)-shaped models it has under “The Shaped Collection”.

This new case shape for Hublot saw the brand reinterpreting its iconic Big Bang into a different format, including the case’s sandwich-like construction and the use of high-tech materials. The identifying characteristics of the brand continue, including the 6 functional H-shaped screws, one of the Maison’s signature features.

In 2023, following tremendous success in its rookie year, Hublot has drawn upon its exceptional skills through the use of sapphire with the exclusive Square Bang Unico Sapphire, offered in a limited run of 250 pieces.

Despite the two-fold challenge of its square format and the case’s multi-layered sapphire construction, Hublot’s engineers have successfully ensured that this timepiece is water-resistant to a depth of 5 ATM.

The Unico movement, manufactured in-house, has also retained all the distinct features on which its reputation is founded. Set at 4 Hz (28,800 vib/h) and offering a 72-hour power reserve, is the prestigious automatic column-wheel flyback chronograph calibre known as the HUB1280.

It has now been adapted seamlessly into the square format, allowing it to be admired through the openwork dial, the back of the watch, and now through the sapphire crystal case itself.

In addition, Hublot is also presenting two new editions of the Square Bang Unico, in white and black.

Each of these three models is fitted with a rubber strap and a titanium deployant buckle clasp. The One Click interchangeable system, developed exclusively by Hublot, makes it possible to personalise the watch by choosing from an extensive range of optional straps.