Eau de Gaga, the new fragrance from Lady Gaga and her own fragrance company Haus Laboratories, is a unisex scent that is positioned to appeal to both men and women, blurring the lines of sexuality as its namesake-creator does in her music, persona and creative projects.
Famed fashion photographer Steven Klein shot the images for the campaign, starring Lady Gaga herself.
The enigmatic scent is built around a beautiful heart of white violet, an intoxicating flower which fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the fragrance opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy.
It evolves into a sensual trail based on leather, adding a primal quality to the scent.
The striking Eau de Gaga bottle mirrors the perfume by uniting masculine and feminine design aesthetics. Its stark lines and sleek black lacquered finish deliver a bold statement in simplicity. The tagline?
For the adventurous woman and the man who loves her"
For an added touch of luxury, the front of the flacon is adorned with a silver name plate that is printed with the words "Paris – New York" and the number 001. The names of the two cities reflect Haus Laboratories' global identity and the number 001 represents the beginning of a long story, one which is still to be continued.
Now available at retailers worldwide from September onwards, the Eau de Gaga perfume is available in 15ml, 30ml, 50ml and 75ml sizes. The Ultimate Masterpiece 75ml version comes in an elegant red folding jewelry box in which the bottle rests on a sumptuous black velvet.
