Louis Vuitton Re-Opens ION Orchard Store | SENATUS

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Louis Vuitton Re-Opens ION Orchard Store

3 February 2016

By Natalie White

First opened in 2009, Louis Vuitton's store at ION Orchard recently completed its renovations in December 2015.

With a new store concept that takes a fresh approach to contemporary luxury, the Maison looks to make every visitor's journey to the store a refined and personal experience, with art and cultural elements adding a finishing touch to the context.

Wall units in the store are suspended from the ceiling through iconic natural leather straps, whilst others areinspired by the insides of Louis Vuitton's historical trunk luggage pieces.

A personalised column with a rainbow of more than 400 Louis Vuitton leather luggage tags is an eye-catching centrepiece on the ground floor.

There are dedicated areas for travel and luggage, as well as travel-inspired images from the archives, celebrating the heritage of the French luxury label.

Keeping to a natural and neutral palette, the store is accented with the use of natural and Nomad leather, brass metal pieces, refined wood, natural stone and handwoven fabrics, creating in all, an elegant and vibrant ambience.

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