Award-winning actor Mads Mikkelsen has completed his starring role in a series of three short films for BoConcept - Denmark's most global retail furniture chain, with more than 250 sales units in 60 countries around the world.
Mikkelsen teamed up with fellow Danes, director and friend, Dejan Cukic, as well as Technical Director Thomas Busk to create three short films with charm, humor and action.
In The Fight, Mikkelsen is paid a visit by two BoConcept Interior Designers, but what they find when they arrive on his doorstep is perhaps not quite what they were expecting...
Watch Mads Mikkelsen unfold his talent in The Call. Mikkelsen's irresistibly charming role rehearses lines with his beautiful co-star, but suddenly the mood changes...
Mads Mikkelsen show off his comedy talent in The Guest. Mikkelsen's role completely ignores the beautiful women bustling around – but why?
"I am playing the sad furniture nerd that enjoys pushing buttons and playing with extendable tables," says Mads Mikkelsen, "and it took some time rehearsing to make the timing right."
'The Call,' 'The Guest' and 'The Fight' complete the trilogy in which the signature pieces of furniture from BoConcept see significant airtime, including the Imola Chair, the Carlton Sofa as well as the Cupertino Desk.
On his collaboration with BoConcept, Mikkelsen added, "I rarely take on commercial roles, but this film is different.
BoConcept didn’t hire an advertising agency but allowed professional film makers to do what they do best."
