ZEGNA's new Spring Summer 2024 campaign sees the return of Mads Mikkelsen, with the actor lensed in a variety of serene locations wearing the brand’s Oasi Lino collection.
Debuted during ZEGNA’s L’Oasi di Lino Summer 2024 fashion show in Milan, the Oasi Lino collection embodies Artistic Director Alessandro Sartori’s vision of lightness for the season through relaxed silhouettes and a colour palette inspired by the natural world. ZEGNA’s fabric-making expertise is showcased in the collection, which begins in the French region of Normandy – where the world’s finest flax fibres are sourced. From there, they are transported to Italy and transformed into an array of exquisite Oasi Lino fabrics.
All Oasi Lino fabrics are crafted from flax fibres that ZEGNA commits to certifying as 100% traceable from 2024, making the collection the latest development on the brand’s Road to Traceability. Inspired by the founding values of Oasi Zegna natural territory – the 100km2 home of ZEGNA’s values in the Italian Alps – the Road to Traceability initiative draws on the legacy of environmental and societal consciousness that has been at the heart of the brand for more than a century. Since 1910, Oasi Zegna has been reforested with over 500,000 trees and counting, transforming it into a thriving and biodiverse ecosystem.
Inspired by Oasi Zegna and a selection of locations that reflect the Oasi Lino collection’s lifestyle focus, The ZEGNA in Summer campaign sees Mads Mikkelsen wearing iconic ZEGNA staples – including the Alba Overshirt, Triple Stitch Espadrilles and the new Orizzonte II Sunglasses (Italian for horizon).
