Montblanc's latest ad campaign 'Meet The Modern Trailblazers' is an invitation to free-spirited modern men and women with an unyielding passion for the unexpected.
This spirit is none else more personified than by Hugh Jackman, who returns for his second stint with the German luxury label as brand ambassador.
The visuals lensed by leading fashion photographer and director Mikael Jansson, captures the pioneering spirit and the passion for perfection shared by both the Australian actor and Montblanc.
"With this new campaign, we are celebrating modern trailblazers who are always seeking to explore new horizons, to push boundaries, and challenge the status-quo unrestrained by habit and convention," explains Jérôme Lambert, CEO Montblanc.
The actor is seen as the modern explorer, captured in a stolen moment, on an airfield next to a helicopter as he sets off on his latest travels wearing his favorite Montblanc timepiece around his wrist and carrying a Nightflight Traveler Bag on his shoulder.
Three timepieces also take centrestage in key visuals: the Montblanc Heritage Spirit Moonphase in Red Gold, the Montblanc Heritage Chronométrie ExoTourbillon Minute Chronograph and the Montblanc Heritage Chronométrie Collection Quantième Complet Vasco da Gama Special Edition.
