Since making an announcement back in 2013, Miu Miu in partnership with Coty has finally taken the covers of its first-ever scent, named Miu Miu.
With Miuccia Prada playing an active role in designing the packaging as well as the fragrance itself, the new eau de parfum contains "lily of the valley note, made by mixing jasmine with rose absolute and some green notes."
Givaudan perfumer Daniela Andrier, who helped create the scent, used the embroidered lilies of a Miu Miu dress from the Fall 2011 season as his inspiration.
The Italian label has also chosen actress Stacy Martin as the face of the fragrance's ad campaign photographed by Steven Meisel.
"Stacy was a very obvious choice because she already belongs to the Miu Miu family, having appeared in two of its fashion campaigns," said Caroline Javoy, group vice president of marketing for the label at Coty Inc., Miu Miu’s fragrance licensee.
"She is an uncommon talent and an uncommon beauty because at the same time she is very timeless and modern. She’s like the Miu Miu girl: She’s young, elegant and graceful, but has a bit of a dark side, which makes her very special and gives her an edge."
