From September 1 through 17, Great Britain's most famous fashion brands will fly seventy-five 12-ft flags lining the 12 miles from the M4 to Oxford Street, featuring huge images from their Fall/Winter 2013 catwalk shows.
As part of a new collaboration between the British Fashion Council and Oxford Street, labels including Giles, House of Holland, Temperley London, Topshop Unique and Matthew Williamson have come together to celebrate London Fashion Week, which kicks off on 13 September for five days.
Oxford Street began its transformation in 1864 when the street went through a radical remodeling to form a modern high street with early retailers including shoemakers and haberdashers.
Fast forward 147 years later, Oxford Street has become a world recognized fashion homeland. With over 200 British fashion brands, many using British manufacturing skills, Oxford Street employs over 50,000 style experts, cultivates the design skills of over 2,000 fashion alumni and welcomes over 100 million visitors spending £4.9 billion annually.
The diversity of shops and cultural scene of Oxford Street and its surrounding area has been an inspiration to me since I started at Central St Martins in 1989
Giles Deacon goes on add, "It's great to see an iconic image from our runway show on an Oxford Street flag."
A selection of Oxford Street's most renowned stores, including Selfridges, Topshop, River Island, Gap and H&M, will join the celebrations by hosting a series of shopping events as part of the OXFORD STREET SHOWCASE - from makeovers and pop-up celebrity DJ sessions to star interviews and fashion career mentoring.
Fashion designer Matthew Williamson, model Amber Le Bon, CEO British Fashion Council Caroline Rush and designer Henry Holland pose for photographs as they unveil 75 fashion flags to launch the OXFORD STREET FASHION SHOWCASE.
"In September, London Fashion Week's designers will showcase the very best of the UK's fashion industry making it the perfect time to stage this celebration on one of the world's most iconic shopping streets," said BFC CEO Caroline Rush.
"This partnership brings a unique opportunity for shoppers to experience the excitement surrounding London Fashion Week, and engage with the designers and retailers that make London a leading fashion capital and worldwide shopping destination."
It's aspirational, exciting and diverse - and this Oxford Street initiative is about going one step further, being much more inclusive and celebrating our talent.
For more information, go to //www.oxfordstreet.co.uk
